About the Webinar
Facebook made a massive update in Q1 2017 with the release of Facebook Stories, which will resemble stories models on Instagram and Snapchat. Upon the release, the company said Facebook Stories is in recognition of how people share more visual and video content.
Since Facebook’s new algorithm places greater emphasis on visual and video content, how does this impact the types of content you create?
In this webinar, you’ll learn about the behavioral mindset of active Facebook users and the types of content that are most likely to resonate with those users. These insights will give you a better idea of how to create content with impact in 2017.
How people interact with Facebook content
Data about video content and why people respond to it
Tips to conduct thorough A/B testing on Facebook ads
Best practices and new solutions to scale creative output