Brand marketers need to shift their approaches to content creation. Cultural cues and nuances influence how visual content is processed by the mind, which in turn affect how people choose to engage with the brands who promote that content. You need to consider the cultural effect of your content if you want to develop a creative solution that scales.
Creative insights help you interpret what themes appeal to millennials. Leveraging big data helps you establish the sweet spot between audience insights, brand objectives, and creative articulation.
Your creative sweet spot is your roadmap, which helps you automate your creative process to define what thematic pieces of content to create and when to do so.
This webinar will empower you with the commercial insights you need to drive change in your visual content creation process. Whether you’re directly involved with creating content or you’re simply influencing the process, you’ll learn about repeatable processes you can automate to maximize your working to non-working ratio when scaling.
The conventional ways to create content are no longer scalable, challenging marketers to create enough on-brand content to remain relevant with audiences. Content creation needs to be faster, cost-efficient, consistently on-brand, and executed at scale to make an impact.
Whether you’re new to branded Instagram Stories or searching for insights on updates, creatives, or audiences, this webinar will give you a better understanding of Instagram Stories best practices that are relevant for you in 2017.
In this webinar, you’ll learn about the similarities and differences of the three Stories, and the behavior of audiences consuming content on each channel. These insights will help you determine what types of content are best suited for your Stories regardless of channel.
In this webinar, you’ll learn about the behavioral mindset of active Facebook users and the types of content that are most likely to resonate with those users. These insights will give you a better idea of how to create content with impact in 2017.
This webinar will give you additional insight into how mobile’s impact on consumer behavior has shifted demands for content, and new best practices to produce those assets at scale.
Everything you need to know about incorporating Instagram into your marketing campaigns.
Whether you’re new to Instagram Stories for brands or you’re looking for insights on updates, creative, or audiences, this webinar will give you a better understanding of the Instagram Stories best practices that are relevant for you in 2017.
Mobile behaviours have completely changed the way brand marketers engage their audiences. The frequency, the attention span, the mindset. Everything is short-form, vertical videos have taken over, and content needs to be mobile first. Which fits perfectly for Snapchat.
Whether you’re new to Snapchat for brands or you’re looking for insights on ad products, creative, or audiences, this webinar will give you a better understanding of the Snapchat best practices that are relevant for you in 2017.
Mobile social networks like Instagram and Snapchat have forced marketers to create visual content in a new format: Vertical.
However, advertisers and content creators don’t understand the format, there are no best practices established, and brands are experimenting in a vacuum.
Whether you’re new to vertical videos or you’re looking to get best practices, this recording will give you a better understanding of where mobile content trends are headed, and how to create content millennials love.
94% of senior-level executives believe delivering personalization is critical to reaching customers, yet not every marketer is using personalized content for their brands. Whether you're new to personalization or want to understand how to scale it, this webinar will give you a better understanding of what you need to do to get the attention of consumers in this busy digital age.
Snapchat has become one of the hottest platforms for savvy marketers thanks to its 150 million daily active users who are not only mobile-first, but mobile-only. The photo and video sharing app has made huge monetization progress this year due to improved products and programs, which we outline in this webinar.
Millennials have overtaken the Baby Boomers for the largest generation in size and spending. Marketers need to reevaluate their tactics and strategy to corner this large and maturing market. Learn how in this webinar!