FlashStock Technology Inc.

Flashstock has established a fundamentally new way of creating content for marketers. Our unique model ingests a brand’s identity and strategy, which enables us to create on-brand content on demand. Our global network of contributors and proprietary technology platform allow us to streamline the content creation process. This new Content-as-a-Service category is made possible by our team who never settle for the status quo: we're constantly seeking better, smarter solutions. Based in Toronto yet originating from seven different countries, our team is young, driven and diverse. We are proud Flashstockers!

Our Team
Grant Munro Co-Founder & CEO

Grant Munro
Co-Founder & CEO

Grant is the co-founder and CEO of Flashstock Technology, a leading provider of on-demand visual content for the world’s leading brands. He has helped more than 250 enterprise marketing teams, including AB InBev, L'Oréal, Nestlé, and McDonald's amongst many others, change the way they think, develop, and source creative content at scale. Grant and his team at Flashstock are building out a new breed of technology in the Content-as-a-Service category that leverage a global marketplace with SaaS-enabled capabilities.

Prior to starting Flashstock, Grant was the SVP Product at a leading social media management company and a product manager at Nokia. He has worked with a number of brands in a senior capacity including Coca-Cola, JP Morgan Chase, and Amway.

Grant holds a MBA from University of Toronto (Rotman), and a BSc in Computer Science from University of British Columbia

Twitter: @gmunro123
LinkedIn: ca.linkedin.com/in/grantmunro        
Instagram: @gmunro123

Brett Mellon Chief Operating Officer

Brett Mellon
Chief Operating Officer

Brett brings over 20 years of operational and executive experience leading and building high performing teams in multiple verticals.  His data driven approach allows teams and organizations  to accelerate growth, improve efficiencies while focusing on foundational "first" principle problem solving.  

Brett draws on a range of experiences from his time as a go-to divisional executive in the automotive sector, and most recently as the operational lead for PointClickCare during their tremendous growth phase.  

When not working on the next "big" challenge, Brett takes a great deal of pride in development the next wave of leaders.  

Brett holds an Engineering degree from Queens University, has been a licensed Professional Engineer for 20 years.  

Nael El Shawwa VP, Engineering

Nael El Shawwa
VP, Engineering

Nael is a software craftsman and a hands-on technology leader with 12+ years of experience building digital products for users in marketing, finance, healthcare and retail. He's passionate about various technologies and how they can be used to enhance businesses' capabilities and delight their customers online.

Nael can be found at various Toronto tech meet-ups, and he is also the co-founder of a Toronto-based organization called #DevTO that hosts various events for the tech and startup community.

Nael holds a Bachelor of Software Engineering  & Management and a Masters of Computational Engineering (focused in Image Processing)  from McMaster University.

Twitter: @naelshawwa          
LinkedIn: ca.linkedin.com/in/naelelshawwa        
Instagram: @naelshawwa

Mindy Loverin VP, Client Partnerships

Mindy Loverin
VP, Client Partnerships

Mindy is an experienced business professional but a creative at heart, with a diverse background in marketing, public relations & communications, financial services, and human resources. She started her career in Canada and moved to New York in August 2012 to participate in New York University’s Master’s of Science in Public Relations and Corporate Communications program. Eager to return to a full-time professional career and jump onboard a promising startup, Mindy condensed the two-year program into a year and a half and joined Flashstock at its inception.

Regardless of industry, Mindy's focus has been on enhancing connectivity among clients and their audiences via development and execution of effective business and communication strategies. While in New York, Mindy worked with clients including the United Nations Development Programme and organizations spanning across industries of oil and gas, human capital services, non-profit, and creative technology. 

Mindy holds a Bachelor of Commerce, Marketing from the University of Saskatchewan, and a Master’s of Science, Public Relations & Corporate Communication from New York University.

Twitter: @mindyloverin          
LinkedIn: ca.linkedin.com/in/mindyloverin        
Instagram: @mindyloverin

Reuben Tozman VP, Product

Reuben Tozman
VP, Product

Reuben Tozman is currently the VP of Product for one of Toronto's fastest growing tech companies, Flashstock. Reuben is currently responsible for structuring the product and engineering organization to meet stakeholder demands and market conditions. His role provides full transparency throughout the organization on priorities and strategic objectives.

Previously Reuben was with ScribbleLive as the Vice President of Client Services and Customer Success. At ScribbleLive he had the opportunity to work with a seasoned executive team and help transition employees through several acquisitions. Reuben authored 'Learning on Demand: How the Evolution of Technology is Shaping the Future of Learning' which was immediately listed in top ten books on the subject of online learning at the time of publication (2012). As a founder, CEO and member of executive teams, his work includes innovating products around adaptive learning systems, participating in open standards committees for technology, working in the digital content marketing space and bringing original ideas to market.

Braedon Hebert VP, Finance

Braedon Hebert
VP, Finance

Braedon leads finance, human resources and office operations at Flashstock. After earning his CPA with KPMG and spending time with a big telecom company, Braedon left the corporate world to pursue his passions for technology and entrepreneurship. He was previously the VP Finance at Uberflip, a Toronto-based startup that he helped scale to become a leading content marketing SaaS platform.

Braedon prides himself on being considered an "operational" finance leader, with an ability to add value in running and growing a business while also having a solid handle on the dollars & cents. 

In addition to his wife and 2 young kids, Braedon loves SaaS metrics, spreadsheets, budgets, business strategy, making teammates laugh, dystopian fiction and Detroit-based sports teams.

Board of Directors
Tom Arrix Co-Founder, Lift ACM Partners Former VP Sales, Facebook                           

Tom Arrix
Co-Founder, Lift ACM Partners
Former VP Sales, Facebook

Tom Arrix was the Vice President, Global Marketing Solutions at Facebook, for 7 years. He joined Facebook in 2006 and experienced the company’s transformation from 10 million users to over a billion users today. Tom and his team focused on the top 300 marketers in the US, developing the strategic game plans that were designed to solve the business' key challenges. Under his leadership, Facebook was able to build a one-of-a-kind consultative selling organization: a team that leads with thought leadership, building deep client relationships and executing with operational excellence. The US Marketing Solutions team focused its efforts on helping companies transform how brands and people connect.

Under Tom’s leadership, Facebook US was responsible for business successes with key relationships such as Walmart, Samsung, American Express, JPMorgan Chase, The Coca-Cola Company, Pepsico, AT&T, Verizon, Ford, Amazon, Paramount, Sony Pictures, P&G, Unilever, Target, Capital One and the return of General Motors to the platform in 2013. The US team was critical in Facebook’s transition to a world-class mobile ads business. Tom led the “Go to Market” strategy for Facebook’s Video Ad product that launched in 2014. From Mobile to Product launches, from CRM solutions to targeted media execution, Facebook’s US Marketing Solutions team played a critical role in the evolution of how clients connect with existing and future customers.

Prior to Facebook, Tom was at Univision Digital as Senior Vice President of Advertising Sales and Marketing Solutions, where he was responsible for the sales strategy and sales support efforts, servicing the US Hispanic market. Univision Digital evolved into the premier cross-platform solution for marketers investing in the US Hispanic segment.

Chris Burggraeve Co-Founder, Vicomte Former CMO, AB InBev                    

Chris Burggraeve
Co-Founder, Vicomte
Former CMO, AB InBev

Chris Burggraeve is a leading global and intrapreneurial marketer turned angel investor, entrepreneur, consultant, and teacher. Over the last 25 years, he's built world class marketing capabilities for P&G, Coca-Cola, and Anheuser-Busch-InBev (CMO 2007-2012). In 2013 he founded Vicomte LLC, a NYC based marketing capability and strategy consultancy, and oversees a select angel portfolio of highly disruptive ventures in NYC (spirits, ad-tech), in Silicon Valley (med-tech), in Russia (shopping malls), and in Turkey (seaplanes, restaurants). Chris has served as board member and President of the World Federation of Advertisers (2008-2013), and is currently the President of the Belgian-American Chamber of Commerce (board member 2010-).

He received a number of marketing awards and fellowships, and has spoken at universities and companies around the world. In 2012 he joined NYU Stern as Adjunct Faculty and Capstone Director for their global programs. Chris is Belgian, holds a TRIUM Global EMBA from NYU/LSE/HEC, a Masters in European Economics from the Centre Européen Universitaire de Nancy (France), and a Masters in Business and Economics from the University of Leuven (KUL – Belgium). He is fluent or conversant in 5 languages, and is always looking for that elusive balance between great food and distance running & cycling. Most of all, he is passionate about Creating Renaissance Brands™.

William (Bill) Campbell President, Sanoch Management Former CEO, CitiBank           

William (Bill) Campbell
President, Sanoch Management
Former CEO, CitiBank

Bill currently serves as the President at Sanoch Management, LLC and as Senior Operating Advisor at New Silk Route, where he is involved in identifying global opportunities for the firm’s portfolio of investments. Previously, he has served as Chief Executive Officer for JPMorgan Chase & Co, Chief Executive Officer of CitiBank's Global Consumer Business division, and as Corporate Executive Vice President of Bank One Corp. He has extensive experience leading some of the nation’s most recognized and respected financial services and consumer products companies. Prior to Citigroup, Mr. Campbell spent 28 years at Philip Morris where he achieved several prominent positions, including the Chief Executive Officer and Chairman of Philip Morris USA and President of Philip Morris Asia Pacific. 

Mr. Campbell also serves on a number of advisory boards, including Mu Sigma Inc, Syncapse Corp., and the Canadian Advisory Board at the Woodrow Wilson International Center for Scholars. Bill also serves as the Vice Chairman of Brooklyn Academy Of Music Inc and has been a Director at Greater Giving, Inc., GovXcel, and PRESCRIBEDSolutions. 

Bill has an M.B.A. from the University of Western Ontario in 1967 and a B.A. in Economics from the University of Alberta in 1965.

Jonathan Lister Vice President, Americas, Sales Solutions at LinkedIn

Jonathan Lister
Vice President, Americas, Sales Solutions at LinkedIn

Jonathan Lister is the Vice President, Americas, Sales Solutions at LinkedIn. His team works with the world's most widely recognized brands to help them leverage their vast employee and client networks to build social selling expertise and dramatically improve how they sell. Jonathan also serves as LinkedIn’s Country Manager for Canada where he is responsible for increasing brand awareness, member adoption & revenue.

Previously, Jonathan was the Vice President, North America Sales, Marketing Solutions at LinkedIn. He oversaw the North America advertising sales and operations organization for LinkedIn to help brands connect with LinkedIn’s audience of affluent, influential and ambitious professionals. 

Prior to his tenure at LinkedIn, Jonathan worked as Country Manager at Google Canada.  Over the course of his career, he has held several executive positions, including roles at AOL, where he was the Senior Vice President of Operations at AOL Europe.  He was also the General Manager and Senior Vice President of AOL Canada.

Jonathan holds a Master's Degree in business administration from the Rotman School of Management and a Bachelor's degree in literature from the University of Toronto. 

Michael Scissions Co-Founder & Executive Chairman

Michael Scissions
Co-Founder & Executive Chairman

Michael Scissons is a Canadian Internet entrepreneur based in New York where he is currently the Entrepreneur in Residence at Anheuser-Busch InBev. Previously, Michael was founder and CEO of Syncapse, a leading social technology company powering social marketing solutions for global enterprises including Coca-Cola, JP Morgan Chase, AB-inBev, L’Oreal, Reckitt Benckiser, Motorola, Blackberry, Amway, Nationwide, Disney, WWE, and Johnson & Johnson. In total, Syncapse drove solutions for over 500 brands in 60 countries with a worldwide staff of 200 and offices in Canada, USA, Europe and Asia. Earlier, Michael served as the Canadian Director of Facebook media sales within the Interpublic network, leading Facebook’s sales efforts from its earliest days.

Starting at a very early age, Michael built a robust entrepreneurial track record, creating and building multiple businesses in the online and offline worlds and winning international recognition as a driven business leader. He appears regularly on business television and was awarded Emerging Entrepreneur of the Year in 2010 by Ernst and Young.