FlashStock Technology Inc.

Challenge - consistency across different subjects and locations

J&J’s Healthy Essentials required authentic images of babies and their parents, while still maintaining consistent brand aesthetics


FlashStock’s visual identity calibration process ensured authentic photography that adhered to brand guidelines while still showcasing the variety of individual subjects.


J&J had photographs for use in both print and social media channels that captured the intimate parent-child moments created by Healthy Essentials.