FlashStock Technology Inc.
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Challenge - authentic images at scale

Gatorade needed images that honoured the relationship between pain and beauty that is central to the life of a Gatorade athlete.


FlashStock ingested the brand’s desired look & feel through visual calibration and deployed our network of photographers to capture athletes in the heat of the moment. 


Gatorade had a comprehensive library of raw, authentic, evergreen imagery that reflects an athlete's hours of dedication.