In a world where people check their smartphones 2,617 times a day on average, generic content from brands doensn't get their attention. So how do you cut through the noise?
94% of senior-level executives believe delivering personalization is critical to reaching customers, yet not every marketer is using personalized content for their brands. Whether you're new to personalization or want to understand how to scale it, this webinar will give you a better understanding of what you need to do to get the attention of consumers in this busy digital age.
- Why brands need to personalize content
- What tech tools are available for marketers
- What are the key approaches for personalization
- Common challenges marketers face today
- Brands case studies and best practices
About Our Presenter
Grant Munro, co-founder and CEO of FlashStock, a leading Content-as-a-Service (CaaS) provider of customized visual content on demand for the biggest brands globally. Grant is a 20 years veteran in marketing technology industry, and has worked with a number of brands in a senior capacity including Blackberry, Coca-Cola, JP Morgan Chase, Amway, and Anheuser Busch InBev.