Challenge: Customized product shots for all seasons
DKNY required product shots with key NYC landmarks in the background for upcoming campaigns, but were unable to source a wide variety of localized season-specific imagery.
FlashStock’s NYC contributors were deployed to shoot on-season images, using their knowledge of the city to determine shooting locations. They were able to create a wide range of quality images for each season.
DKNY received a high volume of localized, on-brief seasonal images.