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Challenge:  Customized product shots for all seasons

DKNY required product shots with key NYC landmarks in the background for upcoming campaigns, but were unable to source a wide variety of localized season-specific imagery.


FlashStock’s NYC contributors were deployed to shoot on-season images, using their knowledge of the city to determine shooting locations. They were able to create a wide range of quality images for each season.


DKNY received a high volume of localized, on-brief seasonal images.