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Challenge - localized custom content at scale

Mastercard needed “daydream-worthy” images of globetrotting Canadians in Latin America, The Caribbean and Europe for an upcoming Instagram campaign, yet full production model for this scale would be cost prohibitive.


FlashStock deployed our global network of contributors to create inspirational travel images across continents to capture “priceless moments”, all of which were inline with Mastercard’s brand visual identity.


Mastercard built a library of authentic, custom content featuring exact markets and demographics for immediate use for their Instagram campaign.