Challenge - seasonal content on demand

Interac was looking for a collection of inspirational images to drive awareness of the Dinner In Black Contest for Toronto’s 2016 Winterlicious food festival, but creating upscale images at scale with a short lead time was challenging.


FlashStock quickly captured Interac’s visual guidelines using our proprietary visual calibration process, and deployed the task to the best fit lifestyle photographers in assigned locations.


Interac had custom, campaign-specific content in just 2-4 weeks, and successfully executed their campaign on schedule.