6 Types of Content to Win Over Millennials

6 Types of Content to Win Over Millennials

Millennials, born between ~1980-2000, are now the most populous generation in the US since the Baby Boomers. They wield $1.3 trillion in annual spending, and will make up 75% of the workforce by the year 2025. Millennials are the first generation of digital natives: they're tech-savvy, adaptable, and hyper-connected, and Millennials today are dominant consumers tomorrow.

5 Best Practices for Mobile Video

5 Best Practices for Mobile Video

Mobile devices have seen a 360% increase in daily use-time since 2011. Thanks to the increasing ubiquity of mobile, digital video has also enjoyed an enormous rise:  between just Snapchat and Facebook, the two platforms see close to 20 billion video views daily. Video is a hugely engaging format because it tells a complete story that is easy for consumers to understand. 

Scaling Your Brand's Visual Identity

Scaling Your Brand's Visual Identity

Every brand has a unique story to tell, and marketers are multi-media storytellers. Visual content is arguably the most compelling format for storytelling, so having a well-established visual identity for your brand is crucial: it will help your content resonate with your target demographic while differentiating you from your competition... it's every marketer's dream.