Conventional ways to create content are no longer viable in today's mobile-friendly world. You need a brand identity and a process to create content at scale. Times change and brands need to change too.
Your brand identity is how you want people to perceive your brand in the market. You need a number of strong guidelines to create the types of content that will empower your brand identity.
People expect more content from brands, and businesses expect more content from their digital marketers. Marketing teams need technology to create more content at faster rates and meet demands.
The challenge of creating content in the digital age of marketing is that there are always demands for more. This is how a strategic approach to creation and a technological solution can help you scale without breaking your marketing budget.
Localized content helps brands form stronger relationships with customers but there are costs to creating those customized assets. Here are 2 ways technology can reduce those costs and increase localized creative output.
Social news feeds accrue millions of new content pieces every day and brands need content to make impressions in those feeds. Here are 3 benefits of using technology to deliver more content to those feeds at faster rates.
Digital marketers strive to manage multiple brand campaigns with fresh authentic content. Technology helps teams efficiently achieve their goals and here are 3 important ways technology improves digital capabilities.
Instagram and Snapchat are locked in a war to become the top platform for Stories content. Here are the 2 biggest differences between the two channels that will impact your plans for content.
Creating content on Instagram Stories captures audience attention, but there's value in repurposing your Stories for other channels. Here are 3 great tips to extend the value of Stories content.
Three of the world's largest social media platforms allow marketers to create content for Stories. Here are a few tips to create the right types of content for the right Stories audience.
Instagram made a handful of notable updates to Instagram Stories in recent months. Here are 4 of the biggest changes and how they impact your plans for social content.
It's common to run A/B tests on the content you promote across Facebook. Here are the 4 best practices to run an A/B test that allows you to make effective content decisions.
Facebook announced its acquisition of Instagram on April 9, 2012. 5 years later, what have the two platforms accomplished and how does that impact your plans for content?
Facebook made a number of updates to their news feed algorithm in Q1 2017. Here are 5 of the biggest announcements that will impact how you create content for the channel.
Creating high-quality custom content is critical to success in today's always-on era of consumption. These are 2 of the biggest obstacles preventing marketers from matching consumer demand.
Marketing teams must plan for how to create greater quantities of content each passing year. Here are 3 strategic ideas to lay the foundation of your plans and execute.
Personalized content is critical to forming relationships with people who will become your customers. Here are 3 creative ways to personalize your brand with Instagram.
I’m going to go on record and say that Toronto is the best city in the world to start and grow and global enterprise. It’s a truly global city - diverse in experience and perspectives. The startup community is vibrant and the energy is powerful.
FlashStock, a leading Content-as-a-Service (CaaS) provider of custom photos and videos for marketing at scale, has raised $1.5 million in funding from angel investors. The financing will be invested into growing its team - with plans to double employee headcount from 50 to 100 by the first quarter of 2017.
Snapchat, founded in 2011, is just beginning an aggressive monetization strategy that is expected to bring in $500 million to $1 billion in revenue in 2017. Learn all about this unique app's programs and offerings for advertisers.