Instagram made a handful of notable updates to Instagram Stories in recent months. Here are 4 of the biggest changes and how they impact your plans for social content.
It's common to run A/B tests on the content you promote across Facebook. Here are the 4 best practices to run an A/B test that allows you to make effective content decisions.
Facebook announced its acquisition of Instagram on April 9, 2012. 5 years later, what have the two platforms accomplished and how does that impact your plans for content?
Facebook made a number of updates to their news feed algorithm in Q1 2017. Here are 5 of the biggest announcements that will impact how you create content for the channel.
Creating high-quality custom content is critical to success in today's always-on era of consumption. These are 2 of the biggest obstacles preventing marketers from matching consumer demand.
Marketing teams must plan for how to create greater quantities of content each passing year. Here are 3 strategic ideas to lay the foundation of your plans and execute.
Personalized content is critical to forming relationships with people who will become your customers. Here are 3 creative ways to personalize your brand with Instagram.
I’m going to go on record and say that Toronto is the best city in the world to start and grow and global enterprise. It’s a truly global city - diverse in experience and perspectives. The startup community is vibrant and the energy is powerful.
FlashStock, a leading Content-as-a-Service (CaaS) provider of custom photos and videos for marketing at scale, has raised $1.5 million in funding from angel investors. The financing will be invested into growing its team - with plans to double employee headcount from 50 to 100 by the first quarter of 2017.
Snapchat, founded in 2011, is just beginning an aggressive monetization strategy that is expected to bring in $500 million to $1 billion in revenue in 2017. Learn all about this unique app's programs and offerings for advertisers.
Millennials, born between ~1980-2000, are now the most populous generation in the US since the Baby Boomers. They wield $1.3 trillion in annual spending, and will make up 75% of the workforce by the year 2025. Millennials are the first generation of digital natives: they're tech-savvy, adaptable, and hyper-connected, and Millennials today are dominant consumers tomorrow.
Mobile devices have seen a 360% increase in daily use-time since 2011. Thanks to the increasing ubiquity of mobile, digital video has also enjoyed an enormous rise: between just Snapchat and Facebook, the two platforms see close to 20 billion video views daily. Video is a hugely engaging format because it tells a complete story that is easy for consumers to understand.
360° content is immersive, engaging, and just the beginning of virtual reality's entrance into the mainstream. Though the technology is still young, the eyeballs are already there: 360° content is an exciting content format that brands can't afford to ignore. Learn everything you need to know about 360° content in this blog post!
Every brand has a unique story to tell, and marketers are multi-media storytellers. Visual content is arguably the most compelling format for storytelling, so having a well-established visual identity for your brand is crucial: it will help your content resonate with your target demographic while differentiating you from your competition... it's every marketer's dream.
Pinterest is a unique social network in both its demographics and available ad products: the user base is more mature than other social platforms, and the purchase intention of users is higher than most social networks. Learn how to leverage this platform in this week's blog!
Next in our Social Media Updates series, we have Instagram: a unique visual platform where users have some of the highest expectations for beautiful imagery of any social network. With over 400 million monthly active users, Instagram is known for its inspiring imagery and active, artistic community of users. Is your brand leveraging all of the new features?
Twitter was launched in 2006 as a text-only medium where users were constrained to just 140 characters. While the character limit has remained, the rest of the app has changed in leaps and bounds: the network now supports all types of media from images to videos, as well as a range of ad products.
Brands who understand the fundamental differences between social platforms often see the highest engagement rates, so we keep an eye on the brands who nailed visual storytelling across social platforms. In this post, we're profiling Mercedes-Benz, purveyor of high-end vehicles and social media heavyweight.
Social media platforms are all unique, though they all help users share content and tell stories. Some are text based, some are visual heavy, and there are huge differences among visual platforms. Though Instagram, Snapchat, and Pinterest are all leading visually-dominant platforms, each has its own specific type of content that works best. Learn the crucial differences between platforms in this post!
The world is changing at an unprecedented rate. Think about some of the newest services that have fundamentally changed how people behave, consume, and connect: Uber, the world's largest taxi service company, owns no cars. Airbnb, a rising accommodations provider, has no hotels. What does the future hold for brand/start-up collaboration?