FlashStock, a leading Content-as-a-Service (CaaS) provider of custom photos and videos for marketing at scale, has raised $1.5 million in funding from angel investors. The financing will be invested into growing its team - with plans to double employee headcount from 50 to 100 by the first quarter of 2017.
Millennials, born between ~1980-2000, are now the most populous generation in the US since the Baby Boomers. They wield $1.3 trillion in annual spending, and will make up 75% of the workforce by the year 2025. Millennials are the first generation of digital natives: they're tech-savvy, adaptable, and hyper-connected, and Millennials today are dominant consumers tomorrow.
Mobile devices have seen a 360% increase in daily use-time since 2011. Thanks to the increasing ubiquity of mobile, digital video has also enjoyed an enormous rise: between just Snapchat and Facebook, the two platforms see close to 20 billion video views daily. Video is a hugely engaging format because it tells a complete story that is easy for consumers to understand.