6 Types of Content to Win Over Millennials

6 Types of Content to Win Over Millennials

Millennials, born between ~1980-2000, are now the most populous generation in the US since the Baby Boomers. They wield $1.3 trillion in annual spending, and will make up 75% of the workforce by the year 2025. Millennials are the first generation of digital natives: they're tech-savvy, adaptable, and hyper-connected, and Millennials today are dominant consumers tomorrow.

5 Best Practices for Mobile Video

5 Best Practices for Mobile Video

Mobile devices have seen a 360% increase in daily use-time since 2011. Thanks to the increasing ubiquity of mobile, digital video has also enjoyed an enormous rise:  between just Snapchat and Facebook, the two platforms see close to 20 billion video views daily. Video is a hugely engaging format because it tells a complete story that is easy for consumers to understand. 

Scaling Your Brand's Visual Identity

Scaling Your Brand's Visual Identity

Every brand has a unique story to tell, and marketers are multi-media storytellers. Visual content is arguably the most compelling format for storytelling, so having a well-established visual identity for your brand is crucial: it will help your content resonate with your target demographic while differentiating you from your competition... it's every marketer's dream. 

New Ad Features: Instagram

New Ad Features: Instagram

Next in our Social Media Updates series, we have Instagram: a unique visual platform where users have some of the highest expectations for beautiful imagery of any social network. With over 400 million monthly active users, Instagram is known for its inspiring imagery and active, artistic community of users. Is your brand leveraging all of the new features?

New Ad Features: Twitter

New Ad Features: Twitter

Twitter was launched in 2006 as a text-only medium where users were constrained to just 140 characters. While the character limit has remained, the rest of the app has changed in leaps and bounds: the network now supports all types of media from images to videos, as well as a range of ad products.

What Works Where: Content DNA by Platform

What Works Where: Content DNA by Platform

Social media platforms are all unique, though they all help users share content and tell stories. Some are text based, some are visual heavy, and there are huge differences among visual platforms. Though Instagram, Snapchat, and Pinterest are all leading visually-dominant platforms, each has its own specific type of content that works best. Learn the crucial differences between platforms in this post!

Brands & Startups: The New Normal

Brands & Startups: The New Normal

The world is changing at an unprecedented rate. Think about some of the newest services that have fundamentally changed how people behave, consume, and connect: Uber, the world's largest taxi service company, owns no cars. Airbnb, a rising accommodations provider, has no hotels. What does the future hold for brand/start-up collaboration?