I’m going to go on record and say that Toronto is the best city in the world to start and grow and global enterprise. It’s a truly global city - diverse in experience and perspectives. The startup community is vibrant and the energy is powerful.
FlashStock, a leading Content-as-a-Service (CaaS) provider of custom photos and videos for marketing at scale, has raised $1.5 million in funding from angel investors. The financing will be invested into growing its team - with plans to double employee headcount from 50 to 100 by the first quarter of 2017.
Millennials, born between ~1980-2000, are now the most populous generation in the US since the Baby Boomers. They wield $1.3 trillion in annual spending, and will make up 75% of the workforce by the year 2025. Millennials are the first generation of digital natives: they're tech-savvy, adaptable, and hyper-connected, and Millennials today are dominant consumers tomorrow.
Mobile devices have seen a 360% increase in daily use-time since 2011. Thanks to the increasing ubiquity of mobile, digital video has also enjoyed an enormous rise: between just Snapchat and Facebook, the two platforms see close to 20 billion video views daily. Video is a hugely engaging format because it tells a complete story that is easy for consumers to understand.
360° content is immersive, engaging, and just the beginning of virtual reality's entrance into the mainstream. Though the technology is still young, the eyeballs are already there: 360° content is an exciting content format that brands can't afford to ignore. Learn everything you need to know about 360° content in this blog post!
Every brand has a unique story to tell, and marketers are multi-media storytellers. Visual content is arguably the most compelling format for storytelling, so having a well-established visual identity for your brand is crucial: it will help your content resonate with your target demographic while differentiating you from your competition... it's every marketer's dream.
Next in our Social Media Updates series, we have Instagram: a unique visual platform where users have some of the highest expectations for beautiful imagery of any social network. With over 400 million monthly active users, Instagram is known for its inspiring imagery and active, artistic community of users. Is your brand leveraging all of the new features?
Brands who understand the fundamental differences between social platforms often see the highest engagement rates, so we keep an eye on the brands who nailed visual storytelling across social platforms. In this post, we're profiling Mercedes-Benz, purveyor of high-end vehicles and social media heavyweight.
Social media platforms are all unique, though they all help users share content and tell stories. Some are text based, some are visual heavy, and there are huge differences among visual platforms. Though Instagram, Snapchat, and Pinterest are all leading visually-dominant platforms, each has its own specific type of content that works best. Learn the crucial differences between platforms in this post!
The world is changing at an unprecedented rate. Think about some of the newest services that have fundamentally changed how people behave, consume, and connect: Uber, the world's largest taxi service company, owns no cars. Airbnb, a rising accommodations provider, has no hotels. What does the future hold for brand/start-up collaboration?